DDNi is a PC user experience company that provides software, infrastructure and digital marketing opportunities to PC companies, distribution partners and retailers. Founded in 2004, the company brings together rich industry expertise from leading technology companies including HP, Lenovo, Creative Labs, EMU Systems, Apple, Seagate and IBM.
There are four main groups of customers which DDNi provides service integration on the desktop to improve the end-user experience. These include PC OEMs, Retailers, Product and Service providers, and End-Users that all benefit.
End-Users: DDNi helps PC users take control of their desktop with a customizable, clean and personal interface that evolves as their requirements change.
PC OEMs: DDNi’s platform manages a dialogue between PC OEMs and their customer to intelligently interact and recommend software, services, support and products that are in context to the end user’s PC use.
Retailers: DDNi’s platform creates a sales channel for new and complementary products and services “beyond the store” initial purchase.
Product and Service Providers: DDNi increases partner sales opportunities by delivering its products and services in a unified customer-centric ecosystem to enhance, improve, and expand the customer’s computing experience.